dogtology_coverAll American Licensing to Launch a Comprehensive Merchandise Program for Dogs, and Humans, Based on The Best Selling Book

All American Licensing announced the signing of DOGTOLOGY: Live, Bark. Believe., the tongue-in-cheek, Best Selling book which celebrates our fanatical devotion to  dogs. All American Licensing has a myriad of licensees lined up, both from the human side and from the pet aisles, to develop products that will range from social expression and apparel to collars, leashes and bowls.



1. The belief in Dog.

2. The system of rituals, practices and behaviors engage in by Dogtologists.

Why are so many humans obsessed not only with having dogs, but also with talking about dogs, watching YouTube videos of dogs, decorating their iPads with dog paw prints, even purchasing an extra cable package for Dog TV?  People devote so much time and income to grooming, training, feeding, boarding, entertaining, praising and exercising their dogs. Why? That’s what Dogtologists do!  With tongue planted firmly in cheek, DOGTOLOGY: Live. Bark. Believe by Jeff Lazarus tells man’s longstanding, fanatical devotion to the dog.

 “Our new partnership with All American Licensing is exciting because not only do they know how much the world loves dogs, they are devoted dog lovers themselves.  AAL has the same passion to bring DOGTOLOGY to the world as I do” said Jeff Lazarus, author of DOGTOLOGY.

Co-founding Partner of AAL, and the owner of two rescue dogs, Michael Gottsegen, stated, “We are thrilled to be able to expand both the whimsical world of DOGTOLOGY and relationship between dogs and humans.  We believe that DOGTOLOGY will resonate with a huge customer base because we all engage in the similar rituals, practices and behaviors personified by dog lovers the world over”, stated Gottsegen.

About DOGTOLOGY and the Author

Inspired by his BFF, Roamy, Jeff Lazarus bonded with this stray pup who had the cutest face ever – and a personality to match. Olympic athlete, President of the Canine Mensa Society, the James Dean of dogs, and a performer, much like himself. Jeff notes, “he became my confidant, my sidekick. I found I could be truer with him than with anyone else; so I wanted to hang with him day and night. He became my refuge, my sanity, my partner in crime.”    Jeff has an MBA from Pepperdine and a B.A. in speech communication from Cal State University, Long Beach. With over twenty years of experience in sales, marketing, and scientific consulting with one of the world’s leading pharmaceutical companies, , He has taught public speaking and marketing at the university level, performed in various theater groups, played in a rock band, and coached championship youth baseball and soccer teams. Dogtology: Live. Bark. Believe., Lazarus just released Listen Like a Dog: And Make Your Mark on the World (HCI), which is already being secured in foreign markets.   Listen Like A Dog is a natural fit for corporate, education and self-improvement markets.  For more information about his books and other Dogtology-themed products by Jeff Lazarus, please visit his website: www.Dogtology.com.