AALMG expands Mandalay Bay Lifestyle program with seven new licensees

 

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AALMG announced the expansion of its “Mandalay Bay Lifestyle” program with seven new licensing partners for as part of a comprehensive branding program with Mandalay Bay Resort and Casino, Las Vegas’ only true destination resort.

Coming on board will be Simmons Mattresses for multiple lines of pillow-toped and luxury mattress, C-95 Procurement (a division of the Spanish furniture giant, Euromykasa) for an assortment of indoor / patio furniture, Pak Lab for Bay Soliel Sun and Skin Care products, Westrock Coffee for a bagged coffee and K-Cups and coffee makers), Saddle Springs Beverages & Go Pouch Beverages for juices and adult beverages, and Scientific Games Inc., for lottery games. These licensees join a portfolio of Mandalay Bay branded products that will be featured both on property and at traditional retailers starting this year.