All American Licensing signs The River Walk in San Antonio

The Paseo Del Rio Association (PDRA), the team that promotes the San Antonio River Walk, has signed All American Licensing to develop a full range of consumer products that will capture the experience and imagination of the River Walk. The River Walk in San Antonio is the number one tourist attraction in Texas, and All American Licensing will seek licensing partners in categories that range from apparel to memorabilia, toys, collectibles, gifts, and jewelry to accessories. The merchandise will use the only “Officially licensed logo and marks” of the River Walk.