Mandalay Bay At Home
- Brand Strategies
The Mandalay Bay brand represents a unique lifestyle and All American Licensing developed a range of distinctive products that captured the fun, excitement and imagination of the Las Vegas experience that are aspirational and inspired by the property, attractions, beach areas and tropical surroundings.
“We’re always looking for creative ways to capture the imagination of our guests,” said Chuck Bowling, President and COO of Mandalay Bay. “Through a robust licensing program, AALMG is committed to connecting Mandalay Bay with opportunities that not only generate new revenue streams, but also build brand loyalty and awareness among our guests.”