All-American Licensing has won the exclusive licensing rights to represent the, I Love Las Vegas Franchise, one of the world’s most iconic destination brands.

With over 42 million tourists visiting Las Vegas each year, AAL will strategically focus on bringing creative, unique-branded gifts, apparel and merchandise; and consumable goods to Las Vegas visitors eager to take home a Las Vegas branded keepsake.

Alex Nicole, Brand Ambassador of the I Love LV Brand added, “We are excited to work with All-American Licensing not only because of their great knowledge and successful experience in the licensing industry, but because they also have a complete understanding of our target audience, the Las Vegas marketplace and our company’s vision.

Michael Gottsegen, Co-Founding Partner of AAL stated, “We are very excited to represent the I Love Las Vegas Franchise, the iconic brand with such equity that it transcends Las Vegas. Our plans are to develop a comprehensive line-up of products that range from souvenirs to high-end apparel, accessories and jewelry while expanding the customer base throughout all tiers of retail.”

About I Love Las Vegas

With a sincere heart to share the love and excitement of the ‘Entertainment, Culinary, Fashion, Music and Convention Capital of the World’, the I Love Las Vegas Brand and Company have been recognized by the Las Vegas community and business leaders as a strong welcoming brand, which not only compliments the great history and people of the City of Las Vegas, it also promotes the future and special welcome to its national and international guests, with love.

For More Information on I Love Las Vegas, go to:

Hairstylist Jose Eber has tapped All-American Licensing to serve as his exclusive licensing agent.

All-American Licensing will now work on the strategic development of hair care, fashion and beauty merchandise for the iconic hairstylist.

Additionally, the cornerstone of the licensing program will be a collection of branded hair care, brushes, skin care products and related accessories. A second phase will comprise of professional salon merchandise ranging from hair care to tools to furniture.

swissdiamond2Swiss Diamond has appointed All-American Licensing to represent its cookware brand for licensing.

All-American will now look to license the brand in key categories including glassware, glass bakeware, kitchen gadgets, barware, wine accessories, kitchen textile, small electronic appliances, dinnerware, silverware, home decorations, furniture and more.Swiss Diamond’s licensed products will be available at retail in summer 2017.

Hussong's 2015 LogoHussong’s Cantina, a Mexican restaurant with restaurants in Las Vegas, Boca Park and Reno, Nev., has appointed All-American Licensing to develop its brand through a worldwide licensing program.

The multi-year agreement will allow All-American Licensing to exclusively market and license the Hussong’s Cantina brand in a variety of categories including beverages, prepared and frozen foods, sauces, snacks, apparel and more.

“We, along with the Hussong’s family, are excited to partner with All-American Licensing, and have seen their licensing expertise in working with Mandalay Bay Hotel and MGM brands. We are looking forward to extending our brand into new channels and markets,” says Scott Frost, managing partner, Hussong’s Cantina. “We know our tortilla chips, bean dip, salsas and margaritas are one-of-a-kind and we are excited to share these with folks outside of our restaurants.”

Founded more than 120 years ago in Ensenada, Mexico, Hussong’s Cantina was the go-to cantina experience and is credited with inventing the margarita in 1941, says All-American. Today, the restaurant is still “Home of the Original Margarita” and was winner of the Best of Las Vegas in 2015, an OpenTable Winner in 2015 and a TripAdvisor 2015 Certificate of Excellence award winner.

dogtology_coverAll American Licensing to Launch a Comprehensive Merchandise Program for Dogs, and Humans, Based on The Best Selling Book

All American Licensing announced the signing of DOGTOLOGY: Live, Bark. Believe., the tongue-in-cheek, Best Selling book which celebrates our fanatical devotion to  dogs. All American Licensing has a myriad of licensees lined up, both from the human side and from the pet aisles, to develop products that will range from social expression and apparel to collars, leashes and bowls.



1. The belief in Dog.

2. The system of rituals, practices and behaviors engage in by Dogtologists.

Why are so many humans obsessed not only with having dogs, but also with talking about dogs, watching YouTube videos of dogs, decorating their iPads with dog paw prints, even purchasing an extra cable package for Dog TV?  People devote so much time and income to grooming, training, feeding, boarding, entertaining, praising and exercising their dogs. Why? That’s what Dogtologists do!  With tongue planted firmly in cheek, DOGTOLOGY: Live. Bark. Believe by Jeff Lazarus tells man’s longstanding, fanatical devotion to the dog.

 “Our new partnership with All American Licensing is exciting because not only do they know how much the world loves dogs, they are devoted dog lovers themselves.  AAL has the same passion to bring DOGTOLOGY to the world as I do” said Jeff Lazarus, author of DOGTOLOGY.

Co-founding Partner of AAL, and the owner of two rescue dogs, Michael Gottsegen, stated, “We are thrilled to be able to expand both the whimsical world of DOGTOLOGY and relationship between dogs and humans.  We believe that DOGTOLOGY will resonate with a huge customer base because we all engage in the similar rituals, practices and behaviors personified by dog lovers the world over”, stated Gottsegen.

About DOGTOLOGY and the Author

Inspired by his BFF, Roamy, Jeff Lazarus bonded with this stray pup who had the cutest face ever – and a personality to match. Olympic athlete, President of the Canine Mensa Society, the James Dean of dogs, and a performer, much like himself. Jeff notes, “he became my confidant, my sidekick. I found I could be truer with him than with anyone else; so I wanted to hang with him day and night. He became my refuge, my sanity, my partner in crime.”    Jeff has an MBA from Pepperdine and a B.A. in speech communication from Cal State University, Long Beach. With over twenty years of experience in sales, marketing, and scientific consulting with one of the world’s leading pharmaceutical companies, , He has taught public speaking and marketing at the university level, performed in various theater groups, played in a rock band, and coached championship youth baseball and soccer teams. Dogtology: Live. Bark. Believe., Lazarus just released Listen Like a Dog: And Make Your Mark on the World (HCI), which is already being secured in foreign markets.   Listen Like A Dog is a natural fit for corporate, education and self-improvement markets.  For more information about his books and other Dogtology-themed products by Jeff Lazarus, please visit his website:

GBTBR_SellSheet_v2cAll-American Licensing to handle product integration and licensing for “God Bless The Broken Road”

Los Angeles, CA   May 5, 2016 – All American Licensing announced the inking of a comprehensive representation agreement with the producers of the upcoming faith-based theatrical release, God Bless The Broken Road. AAL plans to develop a unique licensing program that will focus on some of the iconic, redemptive and faith-based elements of the movie.  The arrangement will also include product integration for the theatrical release as well as consumer product goods licensing.  The film is produced by 10 West Studios, Inc., and Pure Flix Entertainment will distribute. GBTBR is directed by Harold Cronk, the director of God’s Not Dead, and God’s Not Dead 2.

Stephen Afendoulis, executive producer of GBTBR, stated, “It was All American Licensing’s prior licensing with the studios that engaged us, and especially with their work with Mel Gibson’s The Passion.   From the initial contact into production, All American Licensing has become an integral part of our executive team providing appreciative resources and expert advise.“

Michael Gottsegen, co-founding Partner at All American Licensing, commented, “Our new partnership with 10 West Studios will permit us to provide brand extensions for viewers that will transcend the movie going experience.”   Tim Rothwell, co-founding Partner at AAL, also added that, “working with 10 West Studios and Pure Flix is a passion project for us.”

ecdd048a-ea7a-43b0-aa1f-96b80628ddfcAll American Licensing announced the inking of two new licensing deals for Super Model, Kim Alexis; Fortune Wigs has developed the Kim Alexis Collection of 100% human hair wigs for women; hair extensions and pieces, and human hair accessories and Royal Items has a deal for fashion jewelry, hair accessories, novelties, hosiery and sandals.

Kim Alexis stated, “My mission is to inspire women around the world and to empower them to believe that true beauty comes from within. I chose Fortune Wigs for their high quality of human hair and the benefit wigs and extensions have to women who need to feel beautiful due to hair loss. Royal Items will take a creative direction towards affordable products with an emphasis on fashion and trends but with a keen eye towards everyday practicality and simplicity.  I also intend to implement my social media platforms toward helping sales.”

Royal Items will launch its phase one Kim Alexis Jewelry Collection this Fall.

SalvadorDaliV.S. Marketing has appointed All American Licensing to represent the artwork of surrealist Spanish artist Salvador Dali.

All American Licensing will develop a line of branded merchandise focusing on the Dali collection titled, “el triomf i el rodoli de la Gala I en Dali.” The products will include apparel and accessories, home décor, furniture, electronics, audio and video accessories and social expression.

The “el triomf i el rodoli de la Gala I en Dali” collection of artwork was created in 1961 and includes 44 separate items. The work reflects Dali’s dreams, memories, fantasies and people who influenced his life and work.

“We are excited to work on licensing the Salvador Dali masterpieces because he is one of the most recognizable artists in the world,” says Don Rothwell, partner, All American Licensing. “The collection of extraordinary artwork will give the licensing partners the opportunity to have fun and stretch their creative juices and imagination and develop an amazing array of products that will bring freshness and excitement to the marketplace.”


C&A Marketing, the new owner of the SkyMall brand, has tapped All-American Licensing to help develop a line of merchandise and explore other relationships for the in-flight retailer.

“Our strategy is to capitalize on the massive brand awareness of SkyMall by introducing an unprecedented line of consumer products to be sold at retailers across the country,” says Tim Rothwell, co-founding partner, All-American Licensing. “We believe that SkyMall is positioned to offer major retailers and their customers’ innovative products that provide a treasure hunt experience each time they visit the store.”

The deal will include a new licensed collection of products including apparel, electronics, health-related products, audio and video accessories, furniture and more. All-American Licensing also plans to bring freestanding SkyMall locations to both airports and malls across the U.S.

“We’ve been impressed with what the team at All-American Licensing has done in the past, and are delighted that our newly acquired brand will reach an entirely new customer base,” says Raymond Levy, chief executive officer, SkyMall.