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All American Licensing & Management Group (AALMG) announced the signing of Bow Wow Pets to develop a comprehensive line of pet products that incorporate DOG FOR DOG’s mission to feed pets.

With each DOG FOR DOG branded item that is sold, a meal is donated to a dog in need.

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MiniLineMockup_R0Scientific, multi-functional line of sun care products to offer skin repair, protection and relief from sun damage

Sun worshippers will have another sun care option with the newly developed line Bay Soleil for Mandalay Bay. Inspired by Las Vegas’ desert surroundings and Mandalay Bay’s tropical pool paradise, PakLab has developed 12 new solar products that will not only protect sunbathers with SPF, but also will assist with repairing skin damage caused by prolonged sun exposure and extreme environment.

“Bay Soleil is a natural extension of the Mandalay Bay brand since so many people associate our resort with outdoor relaxation and recreation,” said Guy Burrell, director of retail operations at Mandalay Bay.

Lisa Berlin-Wright, partner at AALMG, Mandalay Bay’s licensing agency, stated, “We’ve been very strategic in selecting our Mandalay Bay partners and are excited for people who want to be out in the sun to use these amazing new products that combine science and technology for both protection and skin repair.”

Alex Cripchuck, SVP of commercialization at PakLab, commented, “Many people consider today’s single action SPF products as an afterthought when they think about having a good time outdoors, until they see their fun being spoiled by the redness, dryness and pain caused by the sun and extreme environment. Our team of trend analysts and scientific researchers worked together to create products that block the sun and protect and repair skin damage caused by the elements. Fit for a unique brand like Mandalay Bay and its desert location, this multi-functional line is a new paradigm in skin care, offering complete sun and antioxidant protection, relief and repair. Bay Soleil is the best way to promote judicious exposure to the sun, as an alternative that everyone will love to take home from their vacation, or look for in stores across America. ”

About Pak Lab

PakLab offers Innovation and Manufacturing Solutions for health and beauty brands both nationally and internationally. We pride ourselves on an ability to come up with inventive and cutting-edge solutions to your project dilemmas, and seek to deliver the best possible outcomes in cost, quality and timing. We employ a world-class team of Chemical Engineers, Chemists, Microbiologists, Lab Technicians, Packaging Specialists as well as Structural and Graphic Designers who will oversee your project from conception to completion. PakLab is an Earth Friendly company that is fully committed to promoting a long term environmentally-sustainable vision for packaging, materials and recycling processes.

imagesAll American Licensing & Management Group (AALMG) announced an expansion of their partnership with MGM Resorts International, with the signing of MGM Grand Hotel & Casino to develop a comprehensive, entertainment-driven licensing program. AALMG’s focus will be on delivering best-in-class licensees that will position the MGM Grand as “The Entertainment Authority” with a branded line-up of products ranging from fashion, swimwear and club apparel, to music-related accessories, home products and furniture.

 

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IMG’s Tim Rothwell and Michael Gottsegen outline some of the current licensing trends and how the world of licensing has changed in the past years. There was a time when retailers would stand in line to support licensees for the next tent pole release, showering it with everything from cross-category end-caps to feature sections of merchandise. Those efforts are now restricted to a few promotional opportunities each year as retailers look for brand longevity.

**Article Posted in Retailer Merchandiser magazine.

To read the article in its entirety, CLICK HERE