All posts in Beatrix Girls

All American Licensing & Management Group has been appointed as the exclusive licensing agency partner of The Beatrix Girls doll brand.

The new line of collectible pop-star dolls is driven by original music and will make its debut at U.S. retailers this year.

AALMG is now planning an integrated consumer products program focusing on girl’s music, fashion and style, and will showcase the brand at Licensing Expo 2013, taking place June 18-20 in Las Vegas, Nev.

The Beatrix Girls, the pop star-inspired fashion doll collection, will be represented by its exclusive licensing agency partner All American Licensing & Management Group (ALLMG).

The Beatrix Girls dolls, based on fictional band members Brayden, Ainsley, Lark and Chantal, who live and interact in the human world and produce real music, will make its debut in 2013. All music is written and produced by a Platinum winning song-writer and producer, and fans can collect their music, join their fan club, and live the fantasy of being a pop-star through play physical play, with an online component.

 

The Beatrix Girls, a new line of collectible pop star dolls driven by original music, has appointed All American Licensing & Management Group (AALMG) as its exclusive licensing agency. Beatrix Girls are expected to make their debut at major retailers this year. AALMG will develop, market, and execute an integrated licensed consumer products campaign focusing on girls’ music, fashion, and style. AALMG plans to license the doll line into apparel and footwear, accessories, back-to-school, domestics, gift and novelty, HBA, jewelry, platform and mobile games, and complementary toys and electronics.