All posts in Mandalay Bay

MiniLineMockup_R0Scientific, multi-functional line of sun care products to offer skin repair, protection and relief from sun damage

Sun worshippers will have another sun care option with the newly developed line Bay Soleil for Mandalay Bay. Inspired by Las Vegas’ desert surroundings and Mandalay Bay’s tropical pool paradise, PakLab has developed 12 new solar products that will not only protect sunbathers with SPF, but also will assist with repairing skin damage caused by prolonged sun exposure and extreme environment.

“Bay Soleil is a natural extension of the Mandalay Bay brand since so many people associate our resort with outdoor relaxation and recreation,” said Guy Burrell, director of retail operations at Mandalay Bay.

Lisa Berlin-Wright, partner at AALMG, Mandalay Bay’s licensing agency, stated, “We’ve been very strategic in selecting our Mandalay Bay partners and are excited for people who want to be out in the sun to use these amazing new products that combine science and technology for both protection and skin repair.”

Alex Cripchuck, SVP of commercialization at PakLab, commented, “Many people consider today’s single action SPF products as an afterthought when they think about having a good time outdoors, until they see their fun being spoiled by the redness, dryness and pain caused by the sun and extreme environment. Our team of trend analysts and scientific researchers worked together to create products that block the sun and protect and repair skin damage caused by the elements. Fit for a unique brand like Mandalay Bay and its desert location, this multi-functional line is a new paradigm in skin care, offering complete sun and antioxidant protection, relief and repair. Bay Soleil is the best way to promote judicious exposure to the sun, as an alternative that everyone will love to take home from their vacation, or look for in stores across America. ”

About Pak Lab

PakLab offers Innovation and Manufacturing Solutions for health and beauty brands both nationally and internationally. We pride ourselves on an ability to come up with inventive and cutting-edge solutions to your project dilemmas, and seek to deliver the best possible outcomes in cost, quality and timing. We employ a world-class team of Chemical Engineers, Chemists, Microbiologists, Lab Technicians, Packaging Specialists as well as Structural and Graphic Designers who will oversee your project from conception to completion. PakLab is an Earth Friendly company that is fully committed to promoting a long term environmentally-sustainable vision for packaging, materials and recycling processes.

Las Vegas, NV – August 21, 2012 – Mandalay Bay Resort & Casino, a AAA Four Diamond Award-winning Las Vegas destination, recently signed AALMG to develop a comprehensive lifestyle-branding program. AALMG will launch the “MB Lifestyle” brand including a variety of products within the fashion, apparel and swimwear categories as well as skincare, spirits, luggage, furniture, home and bedding, embracing the Mandalay Bay experience and its Resortist™ philosophy.

“We’re always looking for creative ways to capture the imagination of our guests,” said Chuck Bowling, President and COO of Mandalay Bay. “With more than 70 years of licensing experience, AALMG is committed to connecting Mandalay Bay with opportunities that not only generate new revenue streams, but also build brand loyalty and awareness among our guests.”

Mandalay Bay recently opened its first MB Lifestyle flagship store within the resort and future expansion plans include stand-alone retail shops globally.