All American Licensing
All American Licensing was formed to bring to clients “big agency” licensing, marketing and business development services using a small firm platform. We are individuals that were CEO, President, or EVP levels at some of the world’s best licensing and agency businesses in the world.
All American Licensing’s partners have had senior level positions from IMG, Universal Studios, Marvel Entertainment, Sony, Leo Burnett, Chiat Day, and 20th Century Fox to the NBA and NASCAR. Our decades of experience with some of the top brands, athletes and celebrities have generated billions of dollars of newfound revenue for our clients.
At All American Licensing, our clients don’t have junior staff to handle their business and we don’t operate on a leveraged model; each client is represented by an experience partner who will develop and assist in executing your road map to success.
All American Licensing partners provide our clients with a global network of best-in-class manufactures, access to all tiers of retail distribution and the latest technology to help develop multi-platform branded strategies, new verticals, legal, contract negotiation and financial services.
We believe that the business world is moving too fast to not have the most experienced partners on your side to create new revenue streams and further expand your brand’s consumer touch points.
Creating a Road Map for Success:
AAL will work with its clients to conceptualize, develop and bring products to market as it engineers’ paths to maximize a brand’s, celebrity’s or athlete’s growth potential and monetize its future success.
With an emphasis on strong trade, retail and studio relationships, a client’s Road Map provides detailed, unique services and strategies that identify both short-term and long-term strategies. All American Licensing also will execute on these strategies by providing sustainable, low-risk ways to monetize and extend a brand beyond core categories.
Finding a client’s “Road Map to Success” includes developing sales initiatives, analyzing the right manufactures for product development, assisting with the building of creative and design stylebooks and partnering with specific retailers across all distribution channels, from mass, specialty and mid-tier to online, home shopping and direct to retailers.
AAL creates a story behind each brand and delivers results.
The Partners of All American Licensing have major studio, retail and agency experiences, and will provide each client with a commitment to deliver unique products that showcase your brand’s cultural and experiential relevance with consumers.
Finally, whether it’s developing celebrities or personalities into multi-platform brands or leveraging new technologies with traditional licensing practices, AAL is committed to connecting its clients with opportunities that generate new revenue streams while building brand loyalty and awareness with consumers.