The Partners

Michael Gottsegen – A Founding Partner in All-American Licensing & Management Group, Michael has been in the sales, merchandising and entertainment business for over 30 years. He has garnered numerous awards including his induction into the In Store Marketing Institute’s “Hall of Fame”. With a ten-year background as a corporate, entertainment and intellectual property lawyer, Gottsegen was most recently Vice-President of Licensing and Retail Development at IMG, the leading global agency for sports, entertainment and media. He worked with the Licensing Group to manage sales of over $7B from a portfolio of sports, entertainment and celebrity clients. Prior to IMG, he was an executive for over a decade at NBC Universal – Consumer Products Group. At Universal, he worked with filmmakers and licensees to develop top-selling branded products and created award-winning marketing promotions for such franchises as Jurassic Park, ET, Fast & Furious, Scarface as well as with such timeless, classic brands asThe Grinch, The Cat In The Hat, Curious George and Universal Monsters. Gottsegen specializes in retail development where he has developed sales programs at every tier of distribution; from mass and specialty to department chains to sporting goods and from grocery, drug and convenience stores to dollar outlets and pet chains. Gottsegen orchestrated the initial Direct-To-Retail program for Universal Studios with retail giant, Walmart.  It was known as Universal BackLot.   He also developed a myriad of other DTR programs at such accounts as Macy’s, Toys-R-Us, Walgreens to seasonal promotions at Rite Aid, PETCO, Kmart and Party City.

Timothy Rothwell – A Founding Partner in All American Licensing & Management Group, Rothwell is a licensing and business veteran, who has recorded the largest licensing deals, in multiple categories, in the industry. Prior to AALMG, Tim served at IMG as Executive Vice President and Co-Managing Director of IMG’s worldwide licensing and consumer products division where he significantly expanded the worldwide licensing division by bringing on new corporate, celebrity and media brands. Prior to IMG, Tim was the President of Marvel Entertainment’s WW Consumer Products division managing a $5B licensing business. Mr. Rothwell helped engineer groundbreaking new franchise deals with companies such as Hasbro, Activision, and Microsoft. Under his leadership, Marvel’s licensing business tripled in size over a three-year period. Before Marvel, Tim was the Senior Vice President of Consumer Products Division at Universal Studios where he spearheaded some of licensing’s industry most significant movie event-based licensing franchises such asJurassic Park and ET. At Universal Studios he helped transform the CPG Division into a $1B recurrent global business at retail and the industry’s third largest studio licensing company. Noted for his entrepreneurial spirit, Tim also held executive roles in the apparel industry with VF Corporation and Cherokee Apparel where he was responsible for managing sales and marketing of a wide range products to key retailers including department, specialty, chains, and mass- market stores.




Don Rothwell –  A Partner.  Don is a business executive with significant experience in sales, marketing, licensing, finance and operations. Prior to joining AALMG, Rothwell was the Executive Vice President, at Schleich responsible for North and South America.  Don significantly expanded Schleich’s retail distribution partners to include ToysRUs, Walmart, Target, TSC, Amazon, and B&N, and was the catalyst for guiding the company into licensing relationships with Warner Bros/DC Comics and Peanuts Worldwide. Prior to Schleich, Don was the V.P. Sales of Motorsports Authentics (MA), the largest licensee and manufacturer of NASCAR products.  And before MA, Don  was NASCAR’s Managing Director of Licensing Business Development and Retail, where he helped drive NASCAR’s licensing business to record levels through business development in new categories such as CPG, apparel, toys, entertainment venues and expansion into new retail channels. He also partnered with Walmart to launch the largest in-store NASCAR sports marketing promotion. Early in his career, Don held management positions with VF Corporation and American Character Classics/Mamiye Brothers.

lizLiz Schlosser – A Partner.   As a 26-year veteran of the sports marketing and licensing business, Liz has extensive experience in building and executing successful marketing and licensing programs.  She spent seven years at the NBA and 19 years at NASCAR, and in her first four years with the NASCAR, licensed sales rose from $600 million to $1.1 billion.  Liz helped create NASCAR Team Properties, the first collective licensing entity in the sport, in association with 14 NASCAR teams. In 2011, she created and launched NASCAR’s patriotic marketing platform, “NASCAR, An American Salute” which would become a centerpiece of NASCAR’s national marketing efforts.

tonyTony Grana – A Partner.  With over twenty five years of marketing experience has extensive expertise in brand integration/product placement, cross-promotions and corporate sponsorships, Tony was most recently COO at Veritas Studios (now Cosmic Toast), an animation & live action studio which produces film and television content in the global marketplace. Prior to Veritas, Tony held the position of Vice President of Production Resources and Asset Management for NBCUniversal Studios, Universal Pictures.  He also was involved in several groundbreaking integration / marketing campaigns which were executed in conjunction with theatrical releases of a number of Universal Pictures biggest and most profitable brands, i.e. Mercedes-Benz -Jurassic Park, Mitsubishi Motors – Fast and Furious, Volkswagen – King Kong, Anheuser-Busch – The Break Up.  Tony also has formerly served as the President and Chair of the Ethics Committee, for the Entertainment Resources and Marketing Association, (ERMA) and Co-President, for the Promotions Marketing Association, (PMA).

Marc Firestone – Business Development / Sales. With over 25 years in the sales and merchandising business, including working with his family’s marketing firm, the company behind the successful “The Pet Rock”, Marc has run a multi-divisional sales organization, selling to retail (brick and mortar) and online stores. Marc’s sales contacts of approximately 65 road sales professionals, consisting of key account specialists, a creative division, a trade show team and in-store inventory groups cover over 14,000 stores. Also an accomplished musician, Marc and his sales team work with all AALMG accounts and licensees in all channels of distribution.

Bill Southard –   Heads the NYC-based office and Company’s PR.  Bill is a seasoned veteran with with more than 25 years of communications experience and runs his own PR firm.  Bill has counseled some of the country’s leading Fortune 500 firms with Southard Communications. Before founding Southard Communications, Bill held the title of president of Earle Palmer Brown/New York, a 100+ million dollar, 80 person integrated marketing communications operation, overseeing public relations, advertising and direct marketing in the New York office. He joined EPB in 1992 after 10 years at Dorf & Stanton Communications, a top 15 national public relations agency.  He is a member of the Public Relations Society of America, The Counsel of Public Relations Firms and is a frequent lecturer.

Silvia Kremer – Business Development.  A respected veteran in the apparel industry, Silvia has a dynamic multi-cultural style with a proven track record of serving the Western United States, Mexico and South America.  She has represented such apparel companies as Calvin Klein Jeans, Girbaud, Fubu and US Polo Association with over $200 Million generated in sales. Her consistent record of forging strong relationships with Mid-tier, Major Department stores, and Specialty stores is a welcome addition to the team.

Otis Farmer – Business Development.  A seasoned veteran in the furniture industry, Otis was an executive at Pulaski Furniture where he developed licensing programs for Antiques’ Roadshow, Casa Cristina, Build A Bear, and with Pulaski’s subsidiary, Ridgeway Clocks. Otis also was Vice President of Marketing with American Dream Rooms, where he worked on furniture licensing deals with Dr. May Angelou as well as developed marketing plans and directed photo shoots for sales and marketing.  An accomplished novelist, producer and director, Otis also has written and developed several projects, including: feature movies, a game show, two television series, plus two animated series, all of which are in various stages of development and consideration.

Peter Kremer – Sales & Business Development.  Peter is a veteran of the apparel industry with a proven track record that spans many years serving the Western United States, Mexico and South America. Fluent in Spanish, he has represented such lines as Calvin Klein Jeans, Marithe & Francois Girbaud, Fubu and US Polo Association with over $200 Million generated in sales.  His expertise is across a broad range of products ranging from Men’s, Young Men’s, Women’s, juniors, Outerwear, Underwear, and Accessories to Boy & Girls’ Apparel.

Marci Gordon – Business Development – Marci has over 25 years of experience in the licensing, marketing, merchandising and new business development. Marci possesses an entrepreneurial spirit and the tactical know-how to bridge the worlds of business and creativity in fashion, entertainment, home décor and personal care. Marci spent 17 years as the Chief Merchandising & Marketing Officer for MZB. Prior to that she was the Director of Sales at Sony Pictures Consumer Products. Her breadth of career experiences has given her a unique perspective from working on all sides of the business, from retailer, to licensor to licensee.