All American Licensing & Management Group (AALMG) announced the signing of Dog For Dog, to develop a comprehensive line of pet products that incorporate the Company’s mission of buy-one give one-one model.

Currently, for every bag of it’s DOGS FOOD or DOGS TREATS a customer buys, Dog for Dog will donate a like bag of food or treats to the local shelter or humane society. For the new licensed products, AALMG will expand the brand’s 1:1 mission to an even greater platform.

At this year’s International Global Pet Expo, Dog for Dog won “Best New Product” for its DOGS FOOD – a first for a dog food company in almost ten years. “Winning ‘Best Product’ at the Global Pet Expo this Spring further validated that there is a strong need to help dogs in need and that our customers want to be a part of the solution. Our supporters can feel great when they purchase brand because they know that they are providing premium, healthy products for their pets, while they are also helping feed dogs that are in shelters,” said Rocky Kanaka, President of DOG for DOG.

Passionate investors and supporters of the company include Snoop Dogg, Chelsea Handler and Michael Buble and New York Knick’s Amar’e Stoudemire. The DOG for DOG team and supporters are also developing a Reality-TV series based on the Dog for Dog concept, which can be described as Extreme Home Makeover for struggling rescue shelters across America.

Scott Ragan, DOG for DOG CEO shared “ We are excited to be working with Michael, Tim and the AALMG team. They bring a wealth of experience to helping expand and grow brands through unique and compelling licensing arrangements. We are also very excited about their real passion for the pet industry and our 1-1 Mission to help dogs in need through reshaping the rescue landscape. As a team, AALMG will help DOG for DOG make an even bigger, and more positive impact.”

Michael Gottsegen, Co-Founding Partner at AALMG, commented, “DOG for DOG is a movement that people want to be involved in because they want to help dogs in need. We’re excited to be working with Dog for Dog, in a short time, Dog for Dog has become one of the hottest dog food companies around, known not just for their great quality food, but their passionate efforts to provide for dogs and shelter’s in need.”