The Dog Whisperer Productions granted the North American master food rights to Ill.-based NutriPack, LLC. NutriPack will develop a range of uniquely formulated wet and dry dog food products inspired by the television show, and extend the brand into the growing $35+ billion North American pet food category.
“We have worked with The Dog Whisperer team for years, developing tremendous results for our partners, and continue to look for passionate brands, such as NutriPack, that see incredible value in bringing innovative Dog Whisperer products to the marketplace,” said Michael Gottsegen, co-founding partner at All American Licensing.
“This new partnership allows us to align ourselves with a brand that shares our mission of increasing the quality and enjoyment of the lives of our companion pets through nutrition,” said Chelsea Sher, NutriPack marketing executive.
The deal was brokered by The Dog Whisperer Productions’ exclusive licensing agency, All American Licensing.