All-American Signs “Love It Or List It” Hilary Farr

Hilary Farr has always been, in her words, “a practical, Mary Poppins kind of designer.” By that, she means she is all about “functional fashion.” “If I had to tag my design, I’d say transitional,” she said. “And actually very inexpensive and very accessible. I’d say: Affordable. Accessible. Chic.”

The co-star of HGTV’s “Love It or List It” redecorating/real estate show has spent more than 15 years as president of her eponymous interior design business and the past 10 on HGTV.

She is now ready to bring her own brand of style to the home furnishing sector with the launch of “Hilary Farr Design.”

Farr recently partnered with licensing agency All American Licensing to launch her brand and hit the ground running in search of potential partners to bring it to life across a range of home goods.

“She is the quintessential designer who is insightful, intuitive and creative,” said Don Rothwell, partner of All American Licensing. “Hilary Farr will be using her years of design experience to work with partners in home categories such as furniture, bedding, rugs, bath and more to bring fashion, practicality and performance to help make the home a beautiful space. Hilary Farr is refreshing and unique and she is focused.”