HIGH POINT — Braxton Culler is set to launch a licensing collaboration for indoor and outdoor furniture with British-Canadian designer and television personality Hilary Farr at the upcoming High Point Market as part of the Hilary Farr Designs Collection.
Farr is a co-host of HGTV’s popular “Love It or List It” home renovation series and president of Hilary Farr Designs, which has offices in Toronto and New York. She has designed and renovated properties in Australia, the United Kingdom, California, New York and Toronto. Those projects include the homes several celebrities.
Farr bills the furniture collection as “Brit Chic” and said it will blend the British design aesthetic she acquired growing up in the U.K. with American preferences for comfort and scale.
“One of the defining elements of the collection is who I am,” Farr said. “I have a British aesthetic, but I’ve lived in America long enough to know what (consumers) want here.”
Braxton Culler “was already embracing a lot of what I love in design,” she continued, and Farr could adapt the company’s existing niche to new styles. “The sweep of an arm, the turn of a leg can completely redefine a frame.”