AALMG & MANDALAY BAY RESORT & CASINO

Las Vegas, NV – August 21, 2012 – Mandalay Bay Resort & Casino, a AAA Four Diamond Award-winning Las Vegas destination, recently signed AALMG to develop a comprehensive lifestyle-branding program. AALMG will launch the “MB Lifestyle” brand including a variety of products within the fashion, apparel and swimwear categories as well as skincare, spirits, luggage, furniture, home and bedding, embracing the Mandalay Bay experience and its Resortist™ philosophy.

“We’re always looking for creative ways to capture the imagination of our guests,” said Chuck Bowling, President and COO of Mandalay Bay. “With more than 70 years of licensing experience, AALMG is committed to connecting Mandalay Bay with opportunities that not only generate new revenue streams, but also build brand loyalty and awareness among our guests.”

Mandalay Bay recently opened its first MB Lifestyle flagship store within the resort and future expansion plans include stand-alone retail shops globally.

The Cycle Of Life – An exclusive interview with Phil Keoghan

April 2012 – Phil Keoghan is no stranger to adventure. Since a near death experience at the age of 19, he has made it his goal to live his life to the fullest and inspire other to do the same. Apart form 25 years of hosting TV Shows, he wronte a book, No Opportunity Wasted, set up the NOW organization.

Interview_TheRide CO

NOW – Luggage

The Amazing Race’s Phil Keoghan has been honored with a nomination for Best 2011 HSN Brand Launch. The winner will be announced at the end of March. Additionally, Phil has received amazing exposure in the top 100 newspapers around the county, including a full page in USA Today (circ 2.5 million).

Colucci’s New Works Dazzle

Steven Colucci’s New Works Dazzle. March 2012 — ARTIST Steven Colucci wowed collectors with a stunningly vibrant new series of mixed media works under the banner of “Concepts in Motion” at New York’s oldest family-run gallery of fine jewels and contemporary art, Belenky Brothers Gallery in SoHo.

As Opening night was sponsored by Fasolino International Foods and Wines, there was no shortage of excellent wines from the Fasolino Family‘s three California vineyards. They were the perfect complement to the delectable hors d’oeuvres by caterer Mark Fahrer and his chef/partner Wayne Nish of the Quilted Giraffe, La Columbe D’Or and his own critically acclaimed March Restaurant.

The event benefitted American Friends of Herzog Hospital.

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‘The Ride’ on Showtime – Keoghan

Last Saturday, 2-15, Showtime debuted The Ride, an inspiring, entertaining documentary account of Phil’s 3,500-mile cross-country bike ride in 2009 to raise money for the National Multiple Sclerosis Society. Highlighted in USA Today.

 

AALMG Client Showcase Video