Licensing for the New Decade

IMG’s Tim Rothwell and Michael Gottsegen outline some of the current licensing trends and how the world of licensing has changed in the past years. There was a time when retailers would stand in line to support licensees for the next tent pole release, showering it with everything from cross-category end-caps to feature sections of merchandise. Those efforts are now restricted to a few promotional opportunities each year as retailers look for brand longevity.

**Article Posted in Retailer Merchandiser magazine.

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Elisabeth Hasselbeck – NoGii Update

The creation of the NoGii brand has been a total passion project for Elisabeth, from being involved with the original logo and packaging design to product formulations. With her family and friends as a focus group, the NoGii brand of nutrition bars has been formulated for the entire family. Gluten-Free dieting should not be a burden for anyone, but should be a lifestyle to enjoy. There are so many creative ways to structure your food choices and there is so much to gain in terms of improving your health and refueling your lifestyle. Add NoGii bars to your shopping list today!

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Phil Keoghan in USA Today

Phil is highlighted in USA Today travel section on December 2, 2011.

Phil Keoghan NOW Collection on MSNBC

As host of the adventure-travel reality show, “The Amazing Race,” Phil Keoghan is no stranger to the concept of packing fast and traveling light so perhaps it’s not surprising that he’s come out with a line of luggage. Now being sold on HSN, the Phil Keoghan NOW Collection ($80–$180) consists of four items: a backpack with a removable laptop organizer, 20- and 28-inch spinner bags and a set of five accessory bags for clothes and other necessities.

Full Article can be found at: