Hilary Farr readies for off-screen debut

HGTV designer celeb Hilary Farr is underway in her off-screen efforts to expand her brand into the home furnishings arena.

After several months of research, the star of “Love It or List It” has partnered with five licensees to create the Hilary Farr Designs Collection for the home. She is working with licensing agency All American Licensing to build her home collection.

The launch is set for October during High Point Market.

The licensees are:

  • Braxton Culler Inc. for indoor and outdoor furniture, including living, dining, and bed room and patio furniture
  • Covington Fabric + Design for upholstery fabrics
  • Grandview Gallery for lighting
  • AB Home Inc. for room décor and accessories
  • Kaleen Rugs for area rugs, both indoor and outdoor qualities

“We are excited to partner with these brands,” Farr told Furntiure Today. “They are great anchors to getting our brand and designs out in the marketplace. I am already working closely with them to have the first line ready for October market.”

Kaleen Senior Vice President Blake Dennard said, “The main reason we are very interested in working with Hilary is her willingness to work on the product with us, directly.

“She is very hands-on as far as what we are going to make for the collection. She understands her customer, and she gets the color sense of the equation and what [her customer] is looking for, pattern-wise. We were looking for a real partnership, and we have found that with Hilary.”

Farr said that for this new endeavor, she is “digging deeper to reveal another layer” of her Hilary Farr Designs interior decorating and design firm.

“I’m taking my design imprint to the next level,” she explained.

That includes home textiles “that have a sense of vintage but are reimagined for today.”

And looks drawn from nature “because that is what inspires me, truly.”

Farr continued: “I am an outdoor person. I love all the flora and fauna. I haven’t met an animal I didn’t like, including creepy crawlies.”

Geometrics will also be represented as well an updated chinoiserie looks across the collection’s portfolio of designs.

“My collection will be about what speaks to me personally and what I love,” Farr said. “It will be something more personal and from what I see resonates with my clients. The collection will present a softer, gentler way of looking at your home.”

AAL Brokers Food Deal for TV Veterinarian, Dr. Pol

Los Angeles, CA, March xx, 2019All American Licensing (AAL)has announced that Dr. Jan Pol, the charismatic and celebrated veterinarian and star of Nat Geo WILD’s #1 hit reality television series The Incredible Dr. Pol, has entered into a comprehensive licensing agreement with industry leader, Consumers Supply Distributors (CSD). The new deal calls for CSD to develop a robust portfolio of Large Animal Feed, Large Animal Supplements, Small Animal Feed, Small Animal Supplements, Companion Animal Feeds, Companions Animal Supplements, Companion Animal (dog/cats), Food, Treats, Snacks and Toppers which will feature the Dr. Pol brand imprint.

InThe Incredible Dr. Pol, viewers travel with Dr. Pol across rural Michigan as he tirelessly cares for family pets and livestock in need of his expertise and kindness.The series, which celebrated its 100thepisode in 2017, is currently airing in its 14thseason and continues to break ratings records for the Nat Geo WILD network.

A true television icon, Dr. Pol has been featured in dozens of major media outlets such as USA Today, PEOPLE, Parade Magazine, TV Guide, New York Daily News, Los Angeles Times, the Chicago Tribune, and top TV shows including The Doctors, HLN’s MichaeLA, Fox & Friends, Home & Family, ABC News, Adult Swim, Good Day LA and many others.

“I’m excited to incorporate the insights I’ve learned in my many years of veterinary experience, collaborating with CSD to develop an affordable and practical line of animal products that are unique to the marketplace,” states Dr. Pol.

Don Rothwell, partner at All American Licensing, commented, “We’re thrilled to be working with CSD, a respected, family-run business that is certified by multiple federal and state agencies and is dedicated to providing the highest standards of farm and feed products while also having a passion dedicated to making sure animals remain healthy and strong through proper care, vaccinations, and nutrition.”

“Our company has a great history of making high quality animal products for all levels of the customer’s value chain and this new partnership with Dr. Pol is one we are absolutely delighted about,” says Dan Patee, Vice President of Consumers Supply Distributing, LLC. Dan added, “Dr. Pol’s practical nature is exactly what we were looking for in a partner and we are beyond excited for the new products we are developing together and bringing to market.”