Beatrix Girls Appoints AALMG as Licensing Agency

The Beatrix Girls, a new line of collectible pop star dolls driven by original music, has appointed All American Licensing & Management Group (AALMG) as its exclusive licensing agency. Beatrix Girls are expected to make their debut at major retailers this year. AALMG will develop, market, and execute an integrated licensed consumer products campaign focusing on girls’ music, fashion, and style. AALMG plans to license the doll line into apparel and footwear, accessories, back-to-school, domestics, gift and novelty, HBA, jewelry, platform and mobile games, and complementary toys and electronics.