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COVER STORY: Retail Merchandiser on AAL and the pet Industry

All American Licensing makes a strong entrance into the pet industry with new licensing agreements! Click here to read the article.
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Dr. Pol & Growth Cell Enter into Licensing Agreement

GrowthCell Global Corp. (GCG) has entered into a licensing agreement with Dr. Jan Pol, a veterinarian & star of Nat Geo WILD’s reality television series “The Incredible Dr. Pol” for a comprehensive line of CBD products for pets.

The new deal calls for GCG to develop a portfolio of animal supplements, treats and tinctures with CBD and/or Hemp which will feature the Dr. Pol brand. GCG’s differentiator is its pharmaceutical grade oligopeptide natural patented ingredient designed to complement and enhance any feeding program. It contains nutrients critical to maximizing health and lifespan, regardless of age or condition.

In The Incredible Dr. Pol, viewers travel with Dr. Pol across rural Michigan as he tirelessly cares for family pets and livestock in need of his expertise and kindness. The series, which celebrated its 100th episode in 2017 and will debut its 15th season in July, continues to break ratings records for the Nat Geo WILD network.

As a veterinarian Im excited to partner with GrowthCell and incorporate their science-based research into beneficial products for pets

A true television icon, Dr. Pol has been featured in dozens of major media outlets such as USA Today, PEOPLE, Parade Magazine, TV Guide, AARP, New York Daily News, Los Angeles Times, the Chicago Tribune, and top TV shows including The Doctors, Fox & Friends, Home & Family, ABC News, Adult Swim, Good Day LA and many others.

“As a veterinarian, I’m excited to partner with GrowthCell and incorporate their science-based research into beneficial products for pets,” states Dr. Pol.

Given the breadth of the license agreement with Dr. Pol, there will be products sold into multiple channels including, but not limited to, the independent specialty market, mass retail and online. “GCG is thrilled to be working with Dr. Pol and our first priority is developing and making some products available as soon as possible via direct-to-consumer and online, which are expected to start hitting the market mid to late Q,” says Pam Lehr, Chief Business Development Officer of GrowthCell Global Corp.

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Hilary Farr readies for off-screen debut

HGTV designer celeb Hilary Farr is underway in her off-screen efforts to expand her brand into the home furnishings arena.

After several months of research, the star of “Love It or List It” has partnered with five licensees to create the Hilary Farr Designs Collection for the home. She is working with licensing agency All American Licensing to build her home collection.

The launch is set for October during High Point Market.

The licensees are:

  • Braxton Culler Inc. for indoor and outdoor furniture, including living, dining, and bed room and patio furniture
  • Covington Fabric + Design for upholstery fabrics
  • Grandview Gallery for lighting
  • AB Home Inc. for room décor and accessories
  • Kaleen Rugs for area rugs, both indoor and outdoor qualities

“We are excited to partner with these brands,” Farr told Furntiure Today. “They are great anchors to getting our brand and designs out in the marketplace. I am already working closely with them to have the first line ready for October market.”

Kaleen Senior Vice President Blake Dennard said, “The main reason we are very interested in working with Hilary is her willingness to work on the product with us, directly.

“She is very hands-on as far as what we are going to make for the collection. She understands her customer, and she gets the color sense of the equation and what [her customer] is looking for, pattern-wise. We were looking for a real partnership, and we have found that with Hilary.”

Farr said that for this new endeavor, she is “digging deeper to reveal another layer” of her Hilary Farr Designs interior decorating and design firm.

“I’m taking my design imprint to the next level,” she explained.

That includes home textiles “that have a sense of vintage but are reimagined for today.”

And looks drawn from nature “because that is what inspires me, truly.”

Farr continued: “I am an outdoor person. I love all the flora and fauna. I haven’t met an animal I didn’t like, including creepy crawlies.”

Geometrics will also be represented as well an updated chinoiserie looks across the collection’s portfolio of designs.

“My collection will be about what speaks to me personally and what I love,” Farr said. “It will be something more personal and from what I see resonates with my clients. The collection will present a softer, gentler way of looking at your home.”

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AAL Brokers Food Deal for TV Veterinarian, Dr. Pol

Los Angeles, CA, March xx, 2019All American Licensing (AAL)has announced that Dr. Jan Pol, the charismatic and celebrated veterinarian and star of Nat Geo WILD’s #1 hit reality television series The Incredible Dr. Pol, has entered into a comprehensive licensing agreement with industry leader, Consumers Supply Distributors (CSD). The new deal calls for CSD to develop a robust portfolio of Large Animal Feed, Large Animal Supplements, Small Animal Feed, Small Animal Supplements, Companion Animal Feeds, Companions Animal Supplements, Companion Animal (dog/cats), Food, Treats, Snacks and Toppers which will feature the Dr. Pol brand imprint.

InThe Incredible Dr. Pol, viewers travel with Dr. Pol across rural Michigan as he tirelessly cares for family pets and livestock in need of his expertise and kindness.The series, which celebrated its 100thepisode in 2017, is currently airing in its 14thseason and continues to break ratings records for the Nat Geo WILD network.

A true television icon, Dr. Pol has been featured in dozens of major media outlets such as USA Today, PEOPLE, Parade Magazine, TV Guide, New York Daily News, Los Angeles Times, the Chicago Tribune, and top TV shows including The Doctors, HLN’s MichaeLA, Fox & Friends, Home & Family, ABC News, Adult Swim, Good Day LA and many others.

“I’m excited to incorporate the insights I’ve learned in my many years of veterinary experience, collaborating with CSD to develop an affordable and practical line of animal products that are unique to the marketplace,” states Dr. Pol.

Don Rothwell, partner at All American Licensing, commented, “We’re thrilled to be working with CSD, a respected, family-run business that is certified by multiple federal and state agencies and is dedicated to providing the highest standards of farm and feed products while also having a passion dedicated to making sure animals remain healthy and strong through proper care, vaccinations, and nutrition.”

“Our company has a great history of making high quality animal products for all levels of the customer’s value chain and this new partnership with Dr. Pol is one we are absolutely delighted about,” says Dan Patee, Vice President of Consumers Supply Distributing, LLC. Dan added, “Dr. Pol’s practical nature is exactly what we were looking for in a partner and we are beyond excited for the new products we are developing together and bringing to market.”

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All American Licensing To Rep “Chicken Soup For the Soul” Pet Food Brand – Looks to Debut New Branded Pet Products In 2019

All American Licensing today announced the signing of a representation and consulting agreement with Chicken Soup for the Soul for new branded pet products.

As part of the agreement, AAL will license a comprehensive new portfolio of pet products related to the Chicken Soup for the Soul Pet Food brand. The new licensing agreement represents a significant expansion of Chicken Soup for the Soul, which has been providing wholesome, healthy pet food for over 15 years.

Chicken Soup for the Soul Pet Food began in 2003, and offers a variety of dry and wet cat and dog food for all stages of life, as well as dog treats. The pet food is made in the USA with wholesome, healthy ingredients. Beginning in January 2019, Chicken Soup for the Soul Pet Food will sponsor a new animal focused TV series hosted by actress Eva LaRue (“CSI”) airing every week on The CW, entitled Chicken Soup for the Souls Animal Tales.

The new line of products will include traditional toys, collars, and beds, and a variety of other products.

“We are thrilled to be working with All American Licensing,” stated Chris Mitchell, CEO of Chicken Soup for the Soul Pet Food. “The expertise they have within the pet industry and their understanding of our brand make for a great partnership. We have been interested in expanding our offerings within the pet space and building on our successful dog and cat food products for a while. Through our new partnership with AAL, we will provide even more quality products for pets.”

Michael Gottsegen, Co-Founding Partner of All American Licensing, adds, “We’ve worked with the Chicken Soup for the Soul brand in the past, and have always greatly enjoyed the experience, as well as the mutual success our joint efforts have generated. Today, we are excited to now significantly expand the brand’s Pet Food line beyond its current food offerings, so that it will soon include a full-range of traditional pet categories for in and around the home.”

About Chicken Soup for the Soul Pet Food:

Chicken Soup for the Soul understands the unique relationship between people and pets. Health conscious consumers have been feeding their cats and dogs Chicken Soup for the Soul wholesome and balanced, super premium pet food for over 15 years. Holistic in nature, the entire line of products is made from only the finest ingredients: real meats, fruits, vegetables and herbs. With no added corn, wheat, soy, artificial coloring, flavoring or preservatives, Chicken Soup for the Soul pet food is inspired by your love for pets, and promotes overall health and well-being for dogs and cats. The products are proudly made in the USA, and feature rescued shelter pets on every bag. Core and grain-free formulas and a line of treats are available in independent pet specialty stores nationwide and online.

A portion of all proceeds from the sale of Chicken Soup for the Soul pet food goes to help shelters and pets in need through Chicken Soup for the Soul’s Fill-a-Bowl … Feed-a-SoulTM program. The program, which was launched in association with American Humane, aims to provide over a million meals to shelter pets annually. Visit www.chickensouppets.com.

About Chicken Soup for the Soul:

Chicken Soup for the Soul, the world’s favorite and most recognized storyteller, publishes the famous Chicken Soup for the Soul book series. With well over 100 million books sold to date in the U.S. and Canada alone, more than 250 titles, and translations into more than 40 languages, “chicken soup for the soul” is one of the world’s best-known phrases and is regularly referenced in pop culture. Today, 25 years after it first began sharing happiness, inspiration and hope through its books, this socially conscious company continues to publish a new title a month, but has also evolved beyond the bookstore with super premium pet food, television shows and movies through its subsidiary, Chicken Soup for the Soul Entertainment, podcasts, positive journalism from aplus.com, education programs, and licensed products, all revolving around true stories, as the company continues “changing the world one story at a time.”

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All-American Signs “Love It Or List It” Hilary Farr

Hilary Farr has always been, in her words, “a practical, Mary Poppins kind of designer.” By that, she means she is all about “functional fashion.” “If I had to tag my design, I’d say transitional,” she said. “And actually very inexpensive and very accessible. I’d say: Affordable. Accessible. Chic.”

The co-star of HGTV’s “Love It or List It” redecorating/real estate show has spent more than 15 years as president of her eponymous interior design business and the past 10 on HGTV.

She is now ready to bring her own brand of style to the home furnishing sector with the launch of “Hilary Farr Design.”

Farr recently partnered with licensing agency All American Licensing to launch her brand and hit the ground running in search of potential partners to bring it to life across a range of home goods.

“She is the quintessential designer who is insightful, intuitive and creative,” said Don Rothwell, partner of All American Licensing. “Hilary Farr will be using her years of design experience to work with partners in home categories such as furniture, bedding, rugs, bath and more to bring fashion, practicality and performance to help make the home a beautiful space. Hilary Farr is refreshing and unique and she is focused.”

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AAL To Rep World-Renowned TV Veterinarian Dr. Jan Pol

Dr. Pol

All American Licensing (AAL)has announced the signing of Dr. Jan Pol, the charismatic and internationally-acclaimed veterinarian and star of the wildly successful television series The Incredible Dr. Pol, to an exclusive licensing agreement. The new deal calls for AAL to develop a comprehensive portfolio of new food products, toys and other accessories which will feature the Dr. Pol brand imprint. Dr. Pol’s initial foray into consumer products will feature a full-range of both traditional pet categories as well as farm animal solutions.

The Incredible Dr. Pol, a reality TV series set in rural Michigan, currently airs on Nat Geo WILD, making it the network’s #1 rated program, with over 100 episodes produced to date.

A true television icon, Dr. Pol has recently been featured in dozens of major media outlets, including USA Today, Parade Magazine, TV Guide, Los Angeles Times, New York Daily News, Chicago Tribune, and top TV shows including HLN’s MichaeLA, Fox & Friends, The Doctors, Home & Family, Adult Swim, Good Day LA and many others.

States Dr. Pol, “I’m excited to incorporate the insights I’ve learned in my many years of veterinary experience, collaborating with AAL to develop an affordable and practical line of animal products that are unique to the marketplace.”

Michael Gottsegen, Co-Founding Partner of All American Licensing, commented, “We’re thrilled to be working with Dr. Pol and his dedicated team – wonderful people who are truly inspired to help not just dogs and cats, but all animals remain healthy and strong through proper care, vaccinations, and grooming.”

“Our strategy is to align Dr. Pol with retailers that will embrace his philosophy and dedication to providing the best service for the care and treatment of all animals, both large and small,” adds Tim Rothwell, AAL Co-Founding Partner.

About Dr. Jan Pol:

“In this business, it is totally unpredictable what you’re going to get, day to day. Animals don’t wait to get sick, and they don’t take appointments. They get sick, and they need to be seen.  So some days, you’re gonna go in, and there’s gonna be nothing going on. And other days, you’re gonna go in, and you can’t run fast enough.”– Dr. Jan Pol

With more than 40 years of veterinary experience, Dr. Jan Pol is a pioneer in treating animals. He is also star of Nat Geo WILD’s #1 series The Incredible Dr. Pol, which follows the unflappable and unstoppable vet on his routine 14-hour workdays treating both pets and livestock. A graduate of the prestigious Utrecht University Veterinary program in The Netherlands, Dr. Pol immigrated to the United States in 1971. After ten years of practice, he moved to Weidman, Michigan, in 1981 and founded Pol Veterinary Services out of his garage with his wife, Diane. With a down-to-earth, practical approach to veterinary medicine, Dr. Pol grew his practice from a humble start to one with over 23,000 clients.

Specializing in large farm animals, Dr. Pol treats horses, pigs, cows, sheep, alpacas, goats, chickens and even an occasional reindeer.  A true friend of the farmer, he works tirelessly to ensure that the diminishing population of family farmers remains in business.  And he plays an integral role in keeping farmers’ livestock healthy and their businesses profitable.  Dr. Pol works with many 4-H groups and feels every child should grow up with a pet.  For that reason, he tries to keep pet ownership affordable.

With his thick Dutch accent, signature mustache, vintage 1981 “Back to the Future” DeLorean car, down-to-earth practical approach and fun-loving, never give up attitude, Dr. Jan Pol is nothing short of a local legend and America’s favorite veterinarian!

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Nutripack Receives North American Master Food Rights From The Dog Whisperer

The Dog Whisperer Productions granted the North American master food rights to Ill.-based NutriPack, LLC. NutriPack will develop a range of uniquely formulated wet and dry dog food products inspired by the television show, and extend the brand into the growing $35+ billion North American pet food category.

“We have worked with The Dog Whisperer team for years, developing tremendous results for our partners, and continue to look for passionate brands, such as NutriPack, that see incredible value in bringing innovative Dog Whisperer products to the marketplace,” said Michael Gottsegen, co-founding partner at All American Licensing.

“This new partnership allows us to align ourselves with a brand that shares our mission of increasing the quality and enjoyment of the lives of our companion pets through nutrition,” said Chelsea Sher, NutriPack marketing executive.

The deal was brokered by The Dog Whisperer Productions’ exclusive licensing agency, All American Licensing.

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All-American Licensing Leashes The Dog Whisperer

CBS, Studio City, CA –  June 27, 2018 –The Dog Whisperer Productions signed All American Licensing as its exclusive licensing agency to develop a comprehensive portfolio of uniquely branded dog related products for the Home, Health and Well-Being as well as dog food, toys and other accessories based on the globally syndicated, Emmy-nominated Dog Whisperer television show.


The multiple, Emmy-nominated, The Dog Whisperer TV Shows are currently airing on the CW Networks after playing for 10 years on the National Geographic Network. The Shows have received Primetime Emmy Nominations, ALMA Awards, DGA Awards, Imagen Foundation Awards and People’s Choice Award for Favorite Animal Show.

Michael Gottsegen, co-founding partner at All American Licensing, commented, “We have known the Dog Whisperer team for years, and look forward to bringing new and innovative Dog Whisperer products to the marketplace. The Dog Whisperer continues to be one of the most watched dog shows around, and we’re excited to bring a lineup of products that will foster The Dog Whisperer’s mission of developing better and more loving relationships between dogs and their owners.”

The principals of the Dog Whisperer Productions, Kay Sumner, Sheila Emery and Melissa Jo Peltier added, “We are thrilled to continue working with Michael and Tim and with the All-American Licensing team.

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All American Licensing Brokers A Major Rug Deal for Jennifer Adams

Orian Rugs is gearing up for the debut of its first area rug collection developed with a designer partner.Home décor and bedding designer Jennifer Adams has joined forces with the domestic area rug manufacturer for a new licensed collection of rugs tailor-made to coordinate with her lifestyle brand.

The initial offering is a 32-mm, super-soft collection made of space-dyed polyester fiber. It comes in 20 designers inspired by Adams’ signature Southern California style.

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