Las Vegas, NV – August 21, 2012 – Mandalay Bay Resort & Casino, a AAA Four Diamond Award-winning Las Vegas destination, recently signed AALMG to develop a comprehensive lifestyle-branding program. AALMG will launch the “MB Lifestyle” brand including a variety of products within the fashion, apparel and swimwear categories as well as skincare, spirits, luggage, furniture, home and bedding, embracing the Mandalay Bay experience and its Resortist™ philosophy.
“We’re always looking for creative ways to capture the imagination of our guests,” said Chuck Bowling, President and COO of Mandalay Bay. “With more than 70 years of licensing experience, AALMG is committed to connecting Mandalay Bay with opportunities that not only generate new revenue streams, but also build brand loyalty and awareness among our guests.”
Mandalay Bay recently opened its first MB Lifestyle flagship store within the resort and future expansion plans include stand-alone retail shops globally.