Michael Gottsegen – A Founding Partner in All-American Licensing & Management Group, Michael has been in the sales, merchandising and entertainment business for over 30 years. He has garnered numerous awards including his induction into the In Store Marketing Institute’s “Hall of Fame”. With a ten-year background as a corporate, entertainment and intellectual property lawyer, Gottsegen was most recently Vice-President of Licensing and Retail Development at IMG, the leading global agency for sports, entertainment and media. He worked with the Licensing Group to manage sales of over $7B from a portfolio of sports, entertainment and celebrity clients. Prior to IMG, he was an executive for over a decade at NBC Universal – Consumer Products Group. At Universal, he worked with filmmakers and licensees to develop top-selling branded products and created award-winning marketing promotions for such franchises as Jurassic Park, ET, Fast & Furious, Scarface as well as with such timeless, classic brands asThe Grinch, The Cat In The Hat, Curious George and Universal Monsters. Gottsegen specializes in retail development where he has developed sales programs at every tier of distribution; from mass and specialty to department chains to sporting goods and from grocery, drug and convenience stores to dollar outlets and pet chains. Gottsegen orchestrated the initial Direct-To-Retail program for Universal Studios with retail giant, Walmart. It was known as Universal BackLot. He also developed a myriad of other DTR programs at such accounts as Macy’s, Toys-R-Us, Walgreens to seasonal promotions at Rite Aid, PETCO, Kmart and Party City.