A senior-led global agency. Big-agency reach, boutique attention.
Fifteen years ago, AAL started as All American Licensing, representing properties in the U.S. Our focus soon grew to North America, then worldwide. Today, we represent and scale brands around the globe, backed by an Alliance of founders and C-suite executives who bring senior expertise and relationships to every program we build.
Our portfolio includes brands across character and entertainment, sports, lottery and gaming, pet and animal care, wine and spirits, home, beauty and lifestyle, automotive heritage, publishing and digital media. Our job is to find the right commercial extension, connect it with the right partner, and build a program that grows.
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Why Brands Choose AAL
Breadth of category. Depth of experience. A team of senior specialists.
Range is our advantage
We work across entertainment & character IP, sports, pet, food and beverage, wine and spirits, lifestyle, automotive, publishing and digital, with rare depth in character, lottery and pet-authority brands.
Senior-led, hands-on
Big-agency capability with the attention of a boutique firm, from people who have operated at the top of the industry.
Collaborative & global
What started in the U.S. is now global. We work hand in hand with brand owners, licensees and retailers, and with an Alliance of specialists and agency partners around the world, to scale brands in every market.
Whether you’re a brand owner seeking expert representation, or a manufacturer, retailer or partner looking to work with a great brand, let’s build the right partnership.
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