Don is a business executive with significant experience in sales, marketing, licensing, finance and operations. Prior to joining AALMG, Rothwell was the Executive Vice President, at Schleich responsible for North and South America. Don significantly expanded Schleich’s retail distribution partners to include ToysRUs, Walmart, Target, TSC, Amazon, and B&N, and was the catalyst for guiding the company into licensing relationships with Warner Bros/DC Comics and Peanuts Worldwide. Prior to Schleich, Don was the V.P. Sales of Motorsports Authentics (MA), the largest licensee and manufacturer of NASCAR products. And before MA, Don was NASCAR’s Managing Director of Licensing Business Development and Retail, where he helped drive NASCAR’s licensing business to record levels through business development in new categories such as CPG, apparel, toys, entertainment venues and expansion into new retail channels. He also partnered with Walmart to launch the largest in-store NASCAR sports marketing promotion. Early in his career, Don held management positions with VF Corporation and American Character Classics/Mamiye Brothers.